Museum audience engagement during the Covid-19 pandemic
DOI:
https://doi.org/10.19241/lll.v20i43.776Abstract
Which role did digital technologies play in museum education during the pandemic? What audience development strategies, and thus audience differentiation, widening and relationship-building, were put forward to promote the emotional engagement of visitors? This paper aims to offer a reflection on the use of serious games and storytelling to encourage the enhancement of participative processes and the implementation of an accessible, interactive and inclusive museum that can serve as a device for learning and active citizenship.
Keywords: museum education, digital technologies, audience engagement, serious games, digital storytelling
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

